News and Blog

An efficient marketing strategy is vital to securing those all important sales.

Have a read of the posts below to kickstart your events and marketing campaigns.

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How caring about Spiders and SEO (Search Engine Optimisation) can make you money

Nov 13, 2019

Spiders are the key to getting your content seen. Don’t believe me? Read to see how they can help. We’ll take you through some super easy SEO tips to get your website seen.   Visible content will get the message of your product out there. But how do you make it visible? The first step is to understand how search engines like google operate. You will have seen that Google provides you with essentially two “types” of result. One are the sponsored link, where a company has paid to be visible there. Sponsored links haven’t cost the company anything until

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CRISPR- Cas9 | 60 Second Science

Nov 6, 2019

Science is moving forward at a rapid pace. Over the next few weeks we’ll be breaking down the headlines on our blog. Genome editing is our vehicle to changing an organism’s DNA. This means that we can add, remove or change the DNA within a sequence. We’ve developed several techniques to edit genomes, one of which is CRISPR-Cas9. There are so many exciting possibilities with these techniques. These techniques can help us understand the genetic components of so many different diseases. If we can understand the function of each gene better we’ll therefore be able to improve our treatment of

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Using Influencer Marketing to Boost Sales

Oct 28, 2019

Brand perception will be a key indicator of possible future sales. Influencers could be a key factor in your future sales. Read on to find out how you can use influencers to transform your marketing strategy. YouTube and Instagram celebrities are a thing. They bring millions of people along on whatever projects they might be undertaking – big or small. Even micro-influencers – individuals with a 1,000 or more followers could help you take your marketing to the next level. Leveraging their star power can help you spread the message about your products in seconds. With a little searching, there are

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5 Ways to Maximise Your ROI at Life Science Meetings or Exhibitions

Oct 18, 2019

Having a presence at international exhibitions and tradeshows is so important to showcase your products to current and prospective customers. At each of these events be sure to maximise your ROI. Tradeshows and exhbitions are also really useful tools to gather competitor intelligence. Attending these events isn’t cheap so it’s crucial to optimise every stage of the process.– from pre-event planning and awareness building through to driving booth traffic, lead follow-up and analysing subsequent return on investment (ROI). Have a read of our top 5 tips to maximise your ROI. 1. Connections are key! To maximise your ROI, you want

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