5 SEO problems that could damage your life science website
Whichever industry you’re in – life science or not, SEO should form a crucial part of your marketing activities.
What is SEO? SEO is the process of optimising your website for search engines. To maximise traffic to your website, it needs to rank high on Google search engine results.
- Your pages load slowly
Have loads of images on your site? That could be slowing down your page loading time. Your images should be no bigger than a few hundred kilobytes. Need to reduce your image sizes? There are lots of free tools to do this like this one.
- Missing Alt tags on images
‘Alt tags’ otherwise known as alternative text are small sections of text which feature on a user’s webpage if the image fails to load. This means they’ll still be able to experience some level of your website. After all, user experience is key!
- Missing keywords & phrases
Each post and section of content on your website needs to contain the keywords you’re using for SEO. If it doesn’t Google can’t clearly tell what your website is about – and therefore how to ensure it ranks highly on the right pages.
The right keywords to use are discovered through undertaking keyword research. Try creating a list of relevant keywords to your site. How are these reflected in what people are searching for? If you optimise your website content for, your site can rank higher for those terms.
4. Broken links
To rank highly for SEO user experience needs to be maximised. They make for a bad user experience – When users click on links and reach dead-end 404 errors, they get frustrated and may never return. Broken links devalue your SEO activities as they restrict the flow of users through your site. If users are struggling to navigate your site it won’t rank highly.
5. A lack of back links
Back links are where other external websites have a link to your website on. You can create these through writing in depth, authoritative articles on other sites. This will impact your Google rankings more than anything else. Not sure how many back links you have? Check out this free backlink checker
Want to improve your website’s search engine results? Get in contact to see how we can help you here (firstname.lastname@example.org)