We’re firm believers that virtual events are here to stay well beyond the current global situation. They're sustainable and will help you reach more people than ever before.  Since the UK went into lockdown back in March this year we’ve been busy organising different types of virtual events.  We’ve used our experience to put together some top tips to get your virtual event concept off the ground.

1. Keep your event simple

Remember that this may be the first virtual event your audience has attended. It’s vital to make your platform as easy to use as possible for your delegates.

Track through your platform as if you’re a delegate, is it obvious what your delegates should be doing?

2. Your platform is important but content is key

Your platform could have all the features but your content needs to stand on its own two feet.

We recommend a good mix between on-demand and live content. Think about how your delegates can interact with each other on your event days. This might be through Q&A sessions - a message board or live networking sessions. 

3. Keep your delegates engaged and on the platform. 

Audience engaged interested and staying on the platform for the whole day is vital to create an event which is fully immersive. 

Between sessions, what activities are there for the audience to take part in? This could be Q&As or posters to read. We have created poster halls with opportunities for delegates to submit their questions. 

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4. Be flexible in your chosen presentation methods

Slideshows are good but it’s a format we’re all comfortable with. Dare to be different. Games can be a useful way of engaging your delegates in an idea or concept.

5. Test your platform

Before your event takes place, be sure to test your platform. Think through the answers to any questions you might get on the day. Test each of your platform features - from Q&As to how your delegates join each session.

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6. Allow for breaks between sessions.

Too many sessions one after another may overwhelm your audience.

Publicise these - along with your conference time zone, well in advance to help your delegates plan their conference day. 

7. Give your delegates incentives to attend the live show if you’re making content available on demand.

Keep your audience on the platform for as much of the day as possible.

Social media can also be a useful tool to engage delegates in conversation.  If your content is viewable on demand why should your audience be part of the live session? Make sure your audiences are aware of the benefits of each live session. 

8. Involve your sales team early 

It’s crucial to allow time to make sure everyone is comfortable with the platform. If you have a sales team - get them familiar with your platform as early as possible. This will mean that when the event comes round they’re not also learning about how to use the platform. They can spend more time engaging with your delegates.

9.  Review your event 

As you would with a physical event, evaluation is key.

What worked particularly well? How could you make the event more immersive next time?

 

We’ve found that a feedback form sent as close to the end of the event as possible works well to gather some initial feedback. 

10. Push the boundaries 

Finally, how can you push the boundaries for future events?

Virtual events can provide an immersive experience for your delegates.  Your event removes all geographic barriers and prohibitory costs. They’re so much more than the “best of the rest” given Covid-19. Pushing the boundaries of what’s possible will ensure virtual events are here to stay.

Get in contact to see how we can help you.