Brand perception will be a key indicator of possible future sales. Influencers could be a key factor in your future sales. Read on to find out how you can use influencers to transform your marketing strategy.
YouTube and Instagram celebrities are a thing. They bring millions of people along on whatever projects they might be undertaking - big or small. Even micro-influencers - individuals with a 1,000 or more followers could help you take your marketing to the next level. Leveraging their star power can help you spread the message about your products in seconds.
With a little searching, there are lots of micro-influencers, particularly within the life science industry. Harvest those ambitious minds and you’ll find that they have much greater influences on their following than the household names to do. Find the right influencer to work with you, you’ll be able to reap countless benefits.
But what can they do for you?
Think about who you want to buy your products - and who they could go on to help. Would you like your chosen influencer to feature your product on their social media platforms? Is your product helping or working to solve a problem? You might be able to use a sprinkling of star power to raise awareness of the problem - highlighting the area that you’ll come in and solve. When you approach your chosen influencer(s), be clear on what you’d like the influencer to do and what you’re hoping to achieve. Would you like them to share your content or generate content themselves? How much time would you like them to spend on it? Why have you chosen them?
How can we help?
At Minnac Marketing, we work with a wide variety of life science companies - all at different stages. Implementing a marketing strategy with creativity is vital to hitting your goals and raising the necessary awareness surrounding your products. With PhD-level expertise we work to understand your products so we can help to implement the most effective marketing strategy to create sales-ready leads.